SEO (Search Engine Optimization) is a significant marketing tool for e-commerce businesses and websites meant for making money. Generally, SEO is primarily
concerned about drawing more traffic towards an online portal to increase sales revenue. But the task it does has long term benefits in substantial terms. A well planned and targeted SEO campaign makes any website to maximize sales and earn revenues.
Every business that maintains a digital presence instantly takes help from various SEO techniques to generate incomes and increases the sales revenue.
Here are the 5 ways that elaborate on how SEO can increase the revenue.
1. You Get More Customers
SEO drives traffic to your websites. The word traffic is too generic and it is not
sufficient to equate to the real outcome that SEO can generate. For a content
oriented websites, increased traffic helps in getting more ads. In this way,
websites can translate all of their input on SEO strategy into the sales
To increase sales revenue, keep in mind one thing; planning, designing and developing a website is one thing when it comes to maintaining an online business, but promoting a website is another and the most crucial aspect. For this purpose, traditional digital marketing means like advertisements are not enough. Only a well-organized SEO campaign can work in a long run.
2. You are able to create your competitive advantage
An organic SEO campaign doesn’t take into account your own website or product
offerings. It necessarily looks at the offerings your competitors are making.
As a part of traffic drawing process, you need to know what makes people visit
If your targeted visitors are available with an alternative, then you have to look
for a competitive advantage to make users think that your website is better
than your competitors. Once you succeed in your efforts to receive an edge over
your competitors, you are likely to see an increase in revenue in a long run.
3. SEO boosts the sale through your website
Not all businesses maintain an online presence for e-commerce, they can have a
website as a marketing tool. They create a website that often acts as customer
support centre and help in offering better services to the clients. Companies
dealing in financial products like Forex, or banking companies are the best
example of such businesses.
As an example when the keyword you need is about private home health care, you can use different words that are related to health.
They launch an SEO campaign for directing people to their website and hence
advertise their services in a better way. Using the SEO model of marketing can prove to be more useful in attracting the niche which results in selling of
4. SEO creates more customer loyalty
What is the basic goal of SEO? It is simply to bring the website on top of the SERP
(Search Engine Result Page). Let’s suppose you sell smartphones. Now, your
target customers are either those that need a smartphone or want to know about
the latest product relevant to the category.
They will type the keyword into search bar and look at search results. If search
engine refers to your website, then your customer will definitely consider buying from you in future as well. But if your company comes in 4th, 3rd or even 2nd page, then your customers may think that your products are not of high quality which is why the search engines are not valuing them. Therefore, you can use SEO to gain customer loyalty and hence increase in sales.
5. You spend less cost on marketing
As mentioned earlier, SEO alone can be used as a marketing tool. In order to
survive in the digital space, it doesn’t matter how many websites are showing
your ads, or how many social media followers your business has.
What really matters is the status of your business in the eye of search engines.
Once you achieve a high status, you can easily focus on selling your products
rather than marketing them. This will translate into an increase in sales
revenue by spending less as advertisement costs.